Registration of Trademarks – Trademarks

Registration of a trademark or trademarks is an important legal tool in the field of intellectual property. A trademark allows an entrepreneur or company to protect their name or their logo. By registering a trademark, they can prevent potential competitors from taking advantage of their name, logo and goodwill. A trademark is a form of protection which becomes more important the more a company develops and becomes more widely known.

Most types of registered intellectual property have limited time validity, but a registered trademark can be renewed time and again, for ten years each time, by simply paying a periodic renewal fee.

In other words, once a trademark application has been filed, examined by a trademarks department examiner, and a trademark certificate granted, it can be renewed each time via a simple procedure only and without further substantive examination.

Trademarks: What Can Be Protected?
Our firm handles the registration of trademarks in various fields. Entrepreneurs often think that a trademark only protects a name, but that is not the case. Obviously, it is possible to protect the name of a company or the name of a product, but there are also other options.

Trademark – Examples of Trademarks: words without design; words with a specific design; a commercial symbol (logo); letters or numbers; a combination of letters with a commercial symbol (logo); sounds; colors; three-dimensional signs such as the shape of a product or its packaging.

A three-dimensional trademark can offer additional protection for the product or its packaging. The advantage of a trademark over other types of intellectual property registration, such as a patent, which is functional protection, and a design, which protects the appearance, is that a trademark can be renewed every 10 years via a simple procedural process, involving only the payment of a fee.
In this way, the product and its packaging can be protected, in special and specific circumstances, for very long periods of time.

International Trademark Registration
Our firm handles the international registration of trademarks. From the day that the trademark is filed, additional applications can be filed within six months in other countries with priority. According to the Madrid Protocol, an application for more than 90 countries can be filed on the basis of an Israeli application.

Our firm has a network of associates in many countries. In addition, we file trademark applications for our clients in specific countries; for example, some entrepreneurs or companies may only be interested in filing for a trademark in a
specific target country, such as the USA.

The above information is partial and incomplete. Please consult with an attorney for any specific case.
For more details, call +972-3-9711013.